HP reorganizes European 3000 operations

New management model spreads 3000 mindshare

HP e3000 Marketing Manager Christine Martino has reorganized the European marketing operations for the platform, aligning the team to match US organization and eliminating the Regional Business Manager post.

Alexandra Wiedenmann, the last European Business Manager for the e3000, has extended her duties to other HP servers in addition to the 3000, and left the team from the Commercial Systems Division (CSY). Martino said the manager’s skills will still be in evidence in 3000 efforts, but other HP businesses will now benefit as well.

“She’s focusing on the channel for all of our server products for all of Europe,” Martino said. “She still has the 3000 part of that as well. There’s been some reorganization in Europe, and it’s a good opportunity for her. She’s fantastic, and now everybody gets to share in her knowledge.”

Instead of another Regional Business Manager to lead the CSY Europe team, “we’re going with a more functional structure, where our product manager will sit in the product management team there.” Susanne Schirling has been the e3000 product marketing manager for Europe.

Regional Marketing Managers will continue to report to the heads of HP’s European country businesses, an arrangement “that’s best for a sales-type of role.” Martino said the organization has been in place in the past in Europe, and “we can make either one successful. The benefit of a functional structure is you have an opportunity to leverage what some of the other server lines are doing in product marketing, their programs and press events. We’ve worked to do that in Europe anyway, but this will make it even easier, being set up functionally, instead of a separate group.

“It also helps the 3000 get more mindshare, because you have 3000 people sprinkled across a number of teams, instead of focused in one team,” she added.

The change is the second in the past year for the 3000’s European team. Ivicia Juresa, former Regional Business Manager, moved off to HP’s wireless business operations last spring, and CSY promoted Wiedenmann to take his post.

“Once again, the 3000 proves to be a good training ground for people to move on and use their experience in other businesses as well,” Martino said.